Who are we helping?

The Insurance United Against Dementia (IUAD) campaign is bringing together senior leaders in the insurance sector to drive awareness of dementia and to raise £10 million to support pioneering research programmes into the treatment and cure of the condition. Working in partnership with Alzheimer’s Society, IUAD will support the UK Dementia Research Institute, Dementia Research Leaders and Brains for Dementia Research and also hopes to make businesses become more dementia-friendly, better supporting their people and customers.

The Alzheimer’s Society

Alzheimer's Society is committed to spending at least £150 million over the next decade on dementia research to improve care for people today and find a cure for tomorrow. This includes £50 million to develop the UK’s first dedicated Dementia Research Institute.

Insurance United Against Dementia Alzheimer's Society