"Summit" to aim for … Insuretrek unites the industry to raise £75,000

Fundraising is going well ... but how about the training?

In the news last week, we learned that national treasure and iconic Queen Vic landlady, Dame Barbara Windsor is suffering from Alzheimer’s and it’s a stark reminder that anyone can fall victim to this devastating disease.

Alzheimer’s doesn’t discriminate; whether you’re (relatively) young, old, rich, poor, celebrity or an average man on the street like me, the sad truth is that either you, or someone you know and love will at some point be diagnosed with Alzheimer’s or another form of dementia. Official statistics suggest that someone in the UK develops dementia every 3 minutes and the 850,000 sufferers in the UK currently is predicted to rise exponentially over the next 10 years. There is no cure, no prevention and very little systematic research into this devastating illness. The time for action is now. 

Back in February, in support of Insurance United Against Dementia (IUAD), we officially launched “InsureTrek18”, an epic 3-day trek around Mont Blanc which aimed to unite the insurance industry in raising £75,000 for the Alzheimer’s Society.

3 months on and I’m proud that I’ve managed to convince a team of 23 friends and colleagues from right across the industry that it will be fun (!) and more importantly that it is a fantastic cause to support. So thankfully I won’t be walking the mountains alone! Intrepid insurers, brokers, suppliers and our reporter on the scene, Sian Barton, are training in earnest as we speak; preparing to lace up their walking boots and take on the Alps.

For me training has begun in earnest, or at least I’ve climbed a hill! Over the Bank Holiday weekend I tackled Snowdon with my eldest daughter Aisling. It may not be Mont Blanc but it’s the closest we get in England & Wales! It felt like an achievement until we realised that we were probably 2 out of about 10,000 people to do it that day. At the very least it was decent training for BIBA this week, when as well as being on our feet for hours I took part in a trek related challenge with Carol Geldard, our Personal Lines Director! 

Fundraising is well underway with our combined team total currently standing at over £33,000 and I’d just like to thank everyone who has badgered their colleagues and loved ones to contribute to  this, particularly our MVP Peter Blanc who’s managed to raise over £7000 alone already! More importantly the level of support we have seen from our friends across the industry just gives us even more incentive to get fit and get the job done!

Clearly we still have a long way to go to reach our total but with the support of the whole industry, I know we can do it. 

Right, I’m going to go and find another hill to climb …!

Simon Cooter




Notes to Editors:

About Covéa Insurance

Covea Insurance plc is the UK underwriting business of leading French mutual insurance group Covéa, who are number 1 for property and liability insurance in France, generating over 16.3 billion Euros in premiums in 2017.  

Covéa Insurance looks after the insurance needs of over 1.5 million policyholders; delivering financial reassurance through its Standard & Poor’s A+ stable rating, as a guaranteed subsidiary of Covéa. 

The company offers motor, household, protection, pet, mid and high net worth insurance and a range of commercial insurance products, through a range of distribution channels. Employing over 1800 people, Covéa Insurance has a strong people and service ethos, having Investors In People Gold accreditation and is signatory to the HM Treasury Women In Finance Charter. It also has World Class service accreditation from the Institute of Customer Service for its Motor Claims, Home Claims and Underwriting Services teams as well as Chartered Insurer status for its Commercial and Mid/High Net Worth business.

In 2018, Covéa Insurance were recipients of the Personal Lines Insurer of the Year award at both the British Insurance Awards and the Insurance Times Awards and was the top rated insurer in the Insurance Times Broker Service Survey for both Personal and Commercial Lines.

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