Covéa Insurance announces new partnership with Vitality

27 January 2021

Covéa Insurance is delighted to announce a new partnership with Vitality.  The partnership will see Vitality launch a direct-to-consumer car insurance product this Spring, with cover provided by Covéa.

The new car insurance offering is based on Vitality’s unique ‘Shared Value Insurance Model’, which uses incentives to reward members and promote behaviour change.  In addition to offering comprehensive car insurance, VitalityCar will focus on supporting members to drive more safely and encourage them to consider the environmental impact of their driving.  

Existing Vitality members who hold a health or life insurance or investment product with them will be able to benefit from an exclusive launch offer, whereby they will guarantee to beat any members renewal quote.

VitalityCar combines the technology expertise of both Vitality & Covéa to create an intuitive and seamless user journey through quote, buy, reward and renew.

Speaking about the partnership, Neville Koopowitz, CEO of Vitality said: “We are delighted to be working with Covéa Insurance to bring this new car insurance offering to market. 

“A move into the car insurance market is a natural next step for Vitality, with our Shared Value approach to insurance meaning we are well placed to provide comprehensive car insurance, whilst at the same time encouraging people to consider how they drive and the impact this has on the environment.”

Speaking about the development, James Gearey, Managing Director of Personal Lines and Protection for Covéa Insurance said: “The strength of Vitality’s proposition has the potential to make this a real game-changer in the UK car insurance market. We are absolutely delighted to be partnering with them on this incredibly exciting launch. 

“For our business this is a massive achievement and represents a major milestone in our digital transformation.  Through the creation of a new digital platform we have added scale and capability, opening up a host of possibilities to develop and extend our affinity partnerships.  We are now in a position to deliver customised solutions for a range of insurance products for brokers, affinity brands and start-ups. That’s a big opportunity not just for us, but for our partners and customers too.”




About Covéa Insurance

Covea Insurance Plc is the UK underwriting business of leading French mutual insurance group Covéa, who are number 1 for property and liability insurance in France, generating over 16.6 billion Euros in premiums in 2020.   

Covéa Insurance looks after the insurance needs of over 2 million policyholders; delivering financial reassurance through its Standard & Poor’s ‘AA- stable’ rating, as a guaranteed subsidiary of Covéa. 

The company offers motor, household, protection, pet, mid and high net worth insurance and a range of commercial insurance products, through a range of distribution channels.

Employing over 1900 people, Covéa Insurance has a strong people and service ethos.  It holds ServiceMark accreditation with Distinction for its Personal Lines operation and its Commercial & HNW Claims teams, as well as Chartered Insurer status for its Commercial business.  Covéa Insurance is signatory to the HM Treasury Women in Finance Charter and the insurance Inclusivity Pledge and has been named one of the top 75 employers in West Yorkshire & the Humber.

Recently, Covéa Insurance won the General Insurer of the Year award at the British Insurance Awards 2021. It was named as the Best Place to Work in Digital (Large Organisations) at the Digital Technology Leaders Awards and as the Best Employer at the Yorkshire Financial Awards.  They were also recipients of the Best Insurer title at the British Claims Awards, High Net Worth Product of the Year Award at the Insurance Times Awards, the Staff Empowerment Award at the Diversity & Inclusion in Insurance Awards.

Back to list

Media Contacts

For media enquiries, please contact Stephanie Cox.

Alternatively, please call or email

E: Dianne Smith T: 07796 695 090