Covéa Insurance appoints Carol Geldard as Personal Lines Director

22nd April

Carol Geldard


Covéa Insurance is delighted to announce the appointment of Carol Geldard to the newly created role of personal lines director, effective 1st June 2016. In her new role, Carol will have Executive responsibility for the company’s personal lines offering, through both its direct and intermediated channels, and will retain Executive responsibility for the company’s Marketing and Communications activities.

Carol has in-depth knowledge of the Covéa Insurance business, having been with the company for almost fifteen years in a variety of senior roles. Most recently, she was retail distribution director, where she led the development and successful launch of the company’s direct-to-consumer motor proposition, and prior to that played a significant role in the integration process that led to the formation of Covéa Insurance in 2012.

Covéa Insurance’s Personal Lines leadership teams, including Sue Coffey, Director of Intermediated Distribution, Personal Lines; Gary Yeates, Director of Pricing and Underwriting, Personal Lines; and Stephen Long, Head of Direct Distribution will all report to Carol.

Speaking about Carol’s appointment, Covéa Insurance Chief Executive James Reader said:

"Carol’s appointment is well-deserved recognition of her exceptional contribution to our business over many years. She brings to the role considerable experience and knowledge of both our business and the personal lines market and I have no doubt she will do a fantastic job of leading the on-going development of our personal lines business in support of our long-term objective of sustainable, profitable growth”.

Carol Geldard added: 

“I’m thrilled to have the opportunity to lead personal Lines and it’s great to have really firm foundations on which to build, given our well-established broker relationships and our highly regarded products and services. I’m fortunate to have the support of an incredibly experienced, talented team and my focus will be on positively driving and growing our personal lines business and continuing to deliver the best possible products and service to both our brokers and our customers.”




About Covéa Insurance

Covea Insurance Plc is the UK underwriting business of leading French mutual insurance group Covéa, who are number 1 for property and liability insurance in France, generating over 16.6 billion Euros in premiums in 2020.   

Covéa Insurance looks after the insurance needs of over 2 million policyholders; delivering financial reassurance through its Standard & Poor’s ‘AA- stable’ rating, as a guaranteed subsidiary of Covéa. 

The company offers motor, household, protection, pet, mid and high net worth insurance and a range of commercial insurance products, through a range of distribution channels.

Employing over 1900 people, Covéa Insurance has a strong people and service ethos.  It holds ServiceMark accreditation with Distinction for its Personal Lines operation and its Commercial & HNW Claims teams, as well as Chartered Insurer status for its Commercial business.  Covéa Insurance is signatory to the HM Treasury Women in Finance Charter and the insurance Inclusivity Pledge and has been named one of the top 75 employers in West Yorkshire & the Humber.

Recently, Covéa Insurance won the General Insurer of the Year award at the British Insurance Awards 2021. It was named as the Best Place to Work in Digital (Large Organisations) at the Digital Technology Leaders Awards and as the Best Employer at the Yorkshire Financial Awards.  They were also recipients of the Best Insurer title at the British Claims Awards, High Net Worth Product of the Year Award at the Insurance Times Awards, the Staff Empowerment Award at the Diversity & Inclusion in Insurance Awards.

Back to list

Media Contacts

For media enquiries, please contact Stephanie Cox.

Alternatively, please call or email

E: Dianne Smith T: 07796 695 090