Covéa Insurance Launches New Executive Motor Product

25th January 2016

Covéa Insurance is pleased to announce it has launched a new motor product, aimed at mid to high net worth customers wanting to insure between two and ten cars. Sterling Executive Motor is a ‘best of breed’ product, designed using the collaborative skillset of the Covéa Insurance and Sterling Insurance teams, who are now trading as a single unified business.

This move represents an expansion of the existing Sterling Executive Product range, building on the excellent reputation established by Sterling Insurance in the mid and high net worth market which Covéa Insurance is keen to build upon.

Sterling Executive Motor is complementary to the existing Sterling Executive product suite, and is ideally suited to being sold as part of an overall mid-high net worth product proposition. As a result, it should appeal to brokers who either have an existing high net worth customer base, or are keen to develop one.

Simon Cooter, Commercial Lines and High Net Worth Director said:

“We’ve now completed a successful pilot of this new product and are pleased to be able to offer it more widely to brokers. This is the first major trading opportunity created as a result of Sterling Insurance joining forces with Covéa Insurance and showcases the strength of our combined team.”




About Covéa Insurance

Covéa Insurance Plc is the UK underwriting business of leading French mutual insurance group Covéa (which includes the global reinsurer PartnerRe since July 2022). 

Covéa Insurance looks after the insurance needs of UK customers, across a range of product lines; delivering financial reassurance through its Standard & Poor’s ‘AA- stable’ rating, as a guaranteed subsidiary of Covéa.  

Covéa Insurance has a strong people and service ethos and holds ServiceMark accreditation with Distinction for its Personal Lines operation and its Commercial & HNW Claims teams, as well as Chartered Insurer status for its Commercial business. Covéa Insurance is signatory to the HM Treasury Women in Finance Charter and the insurance Inclusivity Pledge and has been named one of the top 75 employers in West Yorkshire & the Humber. In 2022 Covéa Insurance was named Insurer of the Year at the British Claims Awards and Personal Lines Insurer of the Year at the Insurance Times Awards.

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