Covéa Insurance successfully launches its direct motor proposition

10th Februarys

Covéa Insurance is delighted to confirm the successful launch of its direct motor insurance offering, under the company’s Provident Insurance brand. Launched initially with, the proposition has been built on the company’s proven expertise in pricing, underwriting, claims and service excellence.

Carol Geldard, Retail Distribution Director said:

“Ever increasing numbers of consumers are choosing to research and buy their motor insurance online and our proposition has been specifically tailored for that market. Our investment in creating a direct business is about ensuring that we maintain our position as a successful motor insurer. Having a direct route to market will materially add to our access to data and insight, which will ultimately enhance our overall motor proposition across all our distribution channels”.




About Covéa Insurance

Covea Insurance plc is the UK underwriting business of leading French mutual insurance group Covéa, who are number 1 for property and liability insurance in France and served 11.5 million policyholders, generating over 16.3 billion Euros in premiums in 2016.  

Covéa Insurance handles the insurance needs of 1.5 million policyholders; delivering financial reassurance through its Standard & Poor’s A+ stable rating, as a guaranteed subsidiary of Covéa. 

The company offers motor, household, protection, mid and high net worth insurance and a range of commercial insurance products, designed to meet the needs of most individuals and businesses. Employing over 1500 people, Covéa Insurance has a strong people and service ethos, having Investors In People Gold accreditation and featuring in the 2015 and 2016 Sunday Times Top 100 Mid-sized Best Companies to Work For. It also has World Class service accreditation from the Institute of Customer Service for its Motor Claims, Home Claims and Underwriting Services teams as well as Chartered Insurer status for its Commercial and Mid/High Net Worth business.

Back to list

Media Contacts

For media enquiries, please contact Stephanie Cox.

Alternatively, please call or email

E: Dianne Smith T: 07796 695 090