Covéa Insurance wins Challenge Event of the Year with Alzheimer's Society

3rd June 2019

Covéa Insurance is delighted to announce that, with Alzheimer’s Society, it has won the 2019 Challenge Event of the Year Award at the annual Business Charity Awards.  Led by former director, Simon Cooter, a team of 25 insurance professionals from 15 companies embarked on a 3-day trek on Mont Blanc, western Europe’s highest mountain.  The trek supported Alzheimer’s Society’s Insurance United Against Dementia campaign, which is uniting the insurance industry to raise £10 million for dementia research.

The team smashed their original fundraising target of £75,000 and then a revised target of £85,000, eventually raising a whopping £103,642, with the full amount raised going towards funding ground-breaking research into the cause, care, cure, and prevention of dementia.

The initiative was branded ‘InsureTrek’ by the Covéa Insurance marketing team, who also supported the event with social media and PR.  Its impact rippled out across the insurance industry, thanks to the valiant efforts of enthusiastic supporters and participants who regaled the insurance world with stories and photos of their experiences on and off the mountain.

Head of Marketing at Covéa Insurance, and intrepid trekker, Michelle Neary comments:

“I confess I was a little uncertain about taking part initially but, having done so, this was genuinely one of the most inspiring experiences of my life, and I know I’m not alone in saying that.  Alzheimer’s has touched so many families, mine included and it was a real privilege to be part of something that galvanised our industry to come together and moved so many people to  lend their support “

Award Judge, Nicola Bott, Head of Partnership Development at Teenage Cancer Trust, said what had impressed the judges was that it was “a clever initiative with a simple execution that over-achieved its results” and that “it raised awareness of the cause, and had a good impact”.

Covéa Insurance beat other award finalists Poundland and Dulux to win the Challenge Event of the Year Award.  The funds raised will easily cover the cost of a three-year PhD to carry out ground-breaking research at the UK Dementia Research Institute.

the InsureTrek team




About Covéa Insurance

Covea Insurance plc is the UK underwriting business of leading French mutual insurance group Covéa, who are number 1 for property and liability insurance in France, generating over 16.9 billion Euros in premiums in 2018.  

Covéa Insurance looks after the insurance needs of over 1.5 million policyholders; delivering financial reassurance through its Standard & Poor’s A+ stable rating, as a guaranteed subsidiary of Covéa. 

The company offers motor, household, protection, pet, mid and high net worth insurance and a range of commercial insurance products, through a range of distribution channels. Employing over 1800 people, Covéa Insurance has a strong people and service ethos, having Investors In People Gold accreditation and is signatory to the HM Treasury Women In Finance Charter. It also has World Class service accreditation from the Institute of Customer Service for its Motor Claims, Home Claims and Underwriting Services teams as well as Chartered Insurer status for its Commercial and Mid/High Net Worth business.

In 2018, Covéa Insurance were recipients of the Personal Lines Insurer of the Year award at both the British Insurance Awards and the Insurance Times Awards and was the top rated insurer in the Insurance Times Broker Service Survey for both Personal and Commercial Lines.

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