Keeping Our Roads Safe on National Road Safety week

Covéa Insurance is lending its voice to a campaign led by Hampshire Fire & Rescue and supported by the Association of British Insurers (ABI). The campaign aims to raise awareness of the four factors present in almost all of the ‘Killed or Serious Injury’ (KSI) collisions on UK roads and also cause the majority of ‘minor’ collisions that occur on our roads on a daily basis.

The initiative, called Project Pictogram centres around five simple icons which graphically illustrate these fatal driving habits which are:

• Speeding
• Using a mobile phone or electronic device while driving
• Not wearing a seat belt
• Driving under the influence of alcohol or drugs
• Driving too close to the car in front

Hampshire fire and rescue are sharing the graphics and encouraging their use, by all organisations with motoring interests, to promote road safety. Full details and graphics are available at: http://www.hantsfire.gov.uk/keeping-safe/road-safety/project-pictogram

Covéa Insurance will be focusing on one driving behaviour each day throughout Road Safety Week and sharing the pictograms through social media.

Speaking about the initiative, Marketing & Communications Director at Covéa Insurance, Carol Geldard said:
“This is a practical approach to highlighting the causes of most fatal road accidents and makes the connection between driving behaviour and the fatal consequences of certain driving habits. We have a vested interest in making our roads safer, not just as insurers, but because there are too many avoidable deaths on the road, with young people being disproportionately represented in these numbers. Therefore education and awareness are vital and the reason why we’ll be using social media to get the message out during Road Safety Week.”

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About Covéa Insurance

Covéa Insurance Plc is the UK underwriting business of leading French mutual insurance group Covéa (which includes the global reinsurer PartnerRe since July 2022). 

Covéa Insurance looks after the insurance needs of UK customers, across a range of product lines; delivering financial reassurance through its Standard & Poor’s ‘AA- stable’ rating, as a guaranteed subsidiary of Covéa.  

Covéa Insurance has a strong people and service ethos and holds ServiceMark accreditation with Distinction for its Personal Lines operation and its Commercial & HNW Claims teams, as well as Chartered Insurer status for its Commercial business. Covéa Insurance is signatory to the HM Treasury Women in Finance Charter and the insurance Inclusivity Pledge and has been named one of the top 75 employers in West Yorkshire & the Humber. In 2022 Covéa Insurance was named Insurer of the Year at the British Claims Awards and Personal Lines Insurer of the Year at the Insurance Times Awards.