Covéa Insurance unveils new ‘SME Experts’ commercial proposition at regional broker roadshows

24th March 2025

Covéa Insurance is pleased to announce it has successfully concluded a series of regional broker roadshows unveiling its new commercial proposition – ‘SME Experts’.

Almost 300 brokers attended events held throughout February and March 2025, where the Covéa Commercial leadership team shared details of the company’s growth strategy for its Commercial Lines business, and revealed details of its newly launched ‘SME Experts’ proposition.

Alongside reaffirming its commitment to the broker market, Covéa unveiled its new commercial proposition, offering brokers increased regional presence, investing in e-trade and fast-tracking renewals which enables them to trade with Covéa in the way that best suits them. Product enhancements to Covéa’s existing bestselling commercial products were also announced, for its Commercial Property, Fleet, and Trades and Professionals policies.

Speaking about the success of the roadshows, Commercial Lines Director, Keith Hector said:

“These roadshows have been hugely successful for us, providing a great opportunity to develop intermediary relationships and share our exciting plans for SME growth with brokers. Brokers continue to be our sole focus. It was great that so many of our close partners attended, and were interested to find out how they could benefit from our new commercial proposition branded ‘SME Experts’.

“We have a fantastic team of technically skilled commercial underwriters who are devoted to helping brokers trade, and we continue to offer a market-leading service – according to the Institute of Customer Service - who recently awarded our business their highest accreditation. We are also part of Europe’s largest insurance and reinsurance groups, with excellent financial rating, so we think we’re uniquely positioned to help brokers who want to develop mutually profitable trading relationships.”

 

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About Covéa Insurance

Covéa Insurance Plc is the UK underwriting business of a leading French mutual insurance group Covéa. 

Covéa Insurance is independently accredited by the Institute of Customer Service, with a ServiceMark Distinction for its entire UK operation. It also holds Chartered Insurer status for its Commercial business.

Covéa Insurance is signatory to the HM Treasury Women in Finance Charter and the Insurance Inclusivity Pledge, and has been named one of the top 75 employers in West Yorkshire & the Humber. Covéa Insurance is a multiple award winner in Diversity & Inclusion and Customer Champion of the Year, and for the fifth consecutive year, received 5-star accreditation in the Insurance Times Broker Service Survey for Personal Lines.

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